Lucky Brand
Shop pre-owned Lucky Brand denim & apparel at Rock It Resell. Authenticated American heritage since 1990.
52 items available
About Lucky Brand
Lucky Brand was founded in 1990 in Los Angeles by Gene Montesano and Barry Perlman, creating jeans with a distinctive American spirit. The brand gained cult status for its signature 'LUCKY YOU' detail on the fly, vintage-inspired washes, and comfortable fit. Rooted in rock-n-roll aesthetics and California cool, Lucky Brand expanded from denim to a full lifestyle collection including tees, dresses, and accessories. The brand celebrates individuality, authentic craftsmanship, and laid-back style. At Rock It Resell, we authenticate every Lucky Brand piece through signature details, fabric quality, hardware, and label verification. Discover denim with personality at sustainable prices.