Lucky Brand
Shop pre-owned Lucky Brand denim & apparel at Rock It Resell. Authenticated American heritage since 1990.
51 items available
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About Lucky Brand
Lucky Brand was founded in 1990 in Los Angeles by Gene Montesano and Barry Perlman, creating jeans with a distinctive American spirit. The brand gained cult status for its signature 'LUCKY YOU' detail on the fly, vintage-inspired washes, and comfortable fit. Rooted in rock-n-roll aesthetics and California cool, Lucky Brand expanded from denim to a full lifestyle collection including tees, dresses, and accessories. The brand celebrates individuality, authentic craftsmanship, and laid-back style. At Rock It Resell, we authenticate every Lucky Brand piece through signature details, fabric quality, hardware, and label verification. Discover denim with personality at sustainable prices.