Wilfred

About Wilfred

Wilfred is Aritzia's signature in-house brand, part of the Canadian retailer's portfolio since the company's founding in 1984. Known for feminine romance, flowing silhouettes, artistic prints, and vintage-inspired details, Wilfred creates pieces that feel both effortless and elegant. The brand balances bohemian sensibility with modern sophistication — from fluid dresses to structured blazers. At Rock It Resell, every Wilfred piece is authenticated through fabric quality, construction, and label details. Discover clothing that celebrates femininity through thoughtful design — wardrobe staples that transition seamlessly from day to night, all at sustainable prices.